When the Platform Walks Away: Shopify enables easy scams!

Disclaimer: This post reflects my personal experience with a merchant operating on Shopify. It is not an allegation that Shopify intentionally supports fraudulent merchants. Rather, it is a critique of the incentives and customer experience I encountered. Recently I purchased from a merchant running on Shopify. The store looked legitimate, accepted payment without issue, and presented itself professionally. Unfortunately, that was where the positive experience ended. The merchant failed to deliver what was promised. Attempts to resolve the matter directly went nowhere, so I tried contacting Shopify expecting that a platform of its scale would at least investigate. ...

June 28, 2026 · 3 min · 613 words · Dhiru Kholia

After-Sales Support Is the Real Product

I recently bought a ceiling fan from Kuhl which came with "free installation". The experience was simple: Wait 4 days Nobody comes No installation No accountability Ultimately I returned the fan - it took around 15 minutes over a phone call with Amazon's customer care to initiate the return process. This time could have been better spent on something else… Now yes - I can install a ceiling fan myself. ...

May 13, 2026 · 2 min · 225 words · Dhiru Kholia